VANDALIA — If all goes according to plan, Butler High School’s Memorial Stadium will see a big change this spring.
Butler Athletic Director Jordan Shumaker is working on a plan to do a major upgrade – and move – of the stadium’s scoreboard.
That scoreboard will include a new football scoreboard and video board which will be moved to the north side of the stadium instead of the current south side placement.
The total cost of the project, which includes new a totally new sound system for the stadium, is around $160,000. None of the funding for the project will come from taxpayers or the school district’s funds.
Butler is partnering with Side Effects, a marketing company that works with schools to identify sponsors for the board. Those sponsorships include static ads on the scoreboard, passes to fall and winter sports, PA announcements, a sponsor night, exposure in the sports program, and other media exposure.
Some levels of sponsorship also include commercials on the video board.
Sound Effects will purchase the scoreboard up front and works with sponsors and collects the sponsorship fees. Once the board is paid off, which typically takes 4-5 years, then a revenue-sharing agreement goes into effect between the athletics department and Sound Effects.
Butler’s only cost up front will be near $40,000 for the installation and the sound system. Those funds will come from the Athletic Boosters and include no district funds.
“This is being done with no tax dollars,” said Shumaker.
Other districts that have partnered with Sound Effects for similar projects include Centerville, Springboro, and Miamisburg.
Ultimately, Shumaker hopes the athletic department can profit up to $20,000 per year once the board is paid off.
“That’s huge for our department,” he said.
“If we ever want to do a renovation of the stadium we are really land-locked on the north end so putting the scoreboard on the north side makes sense,” said Shumaker. “Having a blank slate on the south side makes sense.”
“It will be a great thing for the stadium and a great thing for the community,” said Shumaker.
Reach Darrell Wacker at (937) 684-8983 or on Twitter @VandaliaDrummer.
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