With an election coming up, it’s important to keep focused on what’s going on here at home rather than be distracted by the childish circus that has become Washington. Do you know what local governmental seats are up for grabs or the effect the next school levy might have on you if it fails?
Most of the time, we focus our attention on big stories from national news sources and lose sight of the things that really matter. Sometimes, that’s exactly what the politicians, pundits and issue-pushers want to happen. Politics might seem, on the surface, about open debate between candidates or issues, but it’s mostly about misdirection.
In the 2016 presidential election, the Trump camp used misdirection and the divided state of the Democratic base to push their message. While people who could greatly alter the outcome of the election were busy with the chaos on the left, Trump’s people had more opportunity to manipulate the right and win over some middle-of-the-road and undecided voters. The same thing happens on a much smaller scale right in your own backyard.
Most local candidates, regardless of whether they are incumbent, hope that simple name recognition will do the trick. Buying a few local newspaper ads and planting hundreds of signs everywhere can give them just that, not so much recognition but a hope that people can’t remember the names of the others.
Think about it. When you step into a voting booth and there’s a seat open for township trustee (and you barely know what a trustee is, much less any of their names), you’re going to pick the name you remember. In the back of your mind, you’ve seen the signs and ads everywhere of the guy who spent the most at the print shop so you touch the screen on his name and that’s that.
Then there’s some human services levy up for a vote and you have no idea what the fine print says, but it’s for the hospital, or children’s services issue right? What kind of person would you be if you say no to that, so what if you have no idea that it’s going to double your property tax for the next five years? This might seem exaggerated but the point is clear – learn about these candidates and issues before that Tuesday in November.
In this year’s election, the state issue that stands out as most confusing to people seems to be Ohio Issue 2, the drug price standards initiative. Both sides have spent a fortune in print, digital, direct mail, and broadcast advertising trying to sway your vote one way or the other, and it’s only going to increase.
We won’t spend any time on the issue here, but suffice to say that it’s controversial because it involves Medicare drug pricing agreements between the state government and pharma companies. Talk about an unholy alliance. Can you think of any two organizations that have proven to care less about the plight of the average citizen? That’s why it’s so confusing to people.
But, you’re going to have to go look up the exact wording, but take your lawyer with you. Actually, that may not help, because the language of these proposals is made overly complicated for a reason – so you can’t understand them. That’s no accident. The more complex the wording, the more confusing it is to the voter. Mission accomplished.
Remember that the local elections mean far more than the national ones in the grand scheme of things. Pay as close attention as possible to these smaller ballots because the outcomes have a far more immediate effect on your day-to-day life.
Most of these candidates have little or no money to spend on advertising so you may not even see their names until you get to your polling place. You’ll have to do some digging. Your county elections board has all the information you need to get started understanding these issues before it comes time to punch a chad, pull a lever, or tap a screen.
Take the time to know for whom and what you’re voting. It’s up to you to make the best choice for yourself and your community.
Gery L. Deer is an independent columnist and business writer. More at deerinheadlines.com